Word Wizardry 101: How to Slay with Copywriting 🧙‍♂️✒️

Ever played a game of Scrabble and got stuck with a bunch of low-scoring letters? How can you win with just 'Z', 'J', and 'Q'? 🧐 Now, imagine that game is your copywriting task. Except here, you aren’t just aiming for high scores, you're trying to connect, engage and persuade. Luckily, your friendly neighbourhood copywriting wizard is here to help!

🚀 Launch with a Bang!

Consider your opening sentence as the rocket fuel 🚀 Your readers' interest needs to take off in the first 5 seconds. Or else, they'll bounce faster than a Snapchat story. So, how can you make them stick around? Easy peasy!

➡️ Start with a question. Will you ever ignore someone who asks you a question? No, right?
➡️ Share a surprising fact. A sure-shot way to grab attention.
➡️ Tell a story. We're all suckers for a good plot. Boom! You've got them hooked!

🌈 Paint a Picture with Words

Once you've got your readers hooked, time to reel them in. And the best way to do this? Paint a mental image. Here's a quick comparison:

❌ 'Our product is good'
✅ 'Our product is like a magic wand that fixes all your issues'.

See what we did there? Your words need to make the reader visualize what you're offering. Make their imagination your playground. Tap into their senses. Make them see, feel, even smell your product or idea. It's all about creating a sensory experience!

🎯 Aim for Action

Writing is not just about informing, it's about transforming! Your copy needs to inspire action. It could be to buy a product, subscribe to a newsletter or simply learn more. But how to achieve that? 🤔

1️⃣ Call to Action: Yes, literally call them to act. 'Buy Now', 'Subscribe', 'Join us' - clear, simple, persuasive!
2️⃣ Benefits over features: People want to know what's in it for them. So shout out the benefits!
3️⃣ Create urgency: Limited time offer, few pieces left, last day - all these create a sense of urgency that pushes people to act.

🤯 The Power of Psychology

Ever wondered why some ads just hit differently? Why some taglines stick with you for years? It's all about psychology, my friend. Here's where it gets juicy. 🧠

• Use the power of 'because': When you give a reason, even if it's a lame one, people are more likely to comply.
• Emphasize scarcity: The lesser the availability, the higher the demand. Classic psychology!
• Social proof: Testimonials, ratings, endorsements - all these increase trust and influence decisions.

✅ Consistency is Key

Be it your brand voice, your message or your style - consistency is king 👑 You can't be all 'ye olde English' in one post and 'YOLO' in another. Or promise speed in one line and serenity in the next. That's like mixing up your game characters' abilities. No can do! 🎲

• Maintain the same tone across all platforms and posts.
• Align your message with your brand's values and promises.
• Keep your style unique and recognizable.
• Be consistent with your post frequency. Don't ghost on your audience.

Ready to level up your copywriting game? Don't be shy, hit me up at kane@jacobfrost.com.au. Let's turn you into a copywriting wizard together! 🧙‍♂️✌🏼