The Copywriting Game: How to Score Big with Your Words 🎮📝

Ever wondered why some advertisements make you stop scrolling and start buying? Or why that tagline from your favourite brand is stuck in your head? It's not magic, my friend, it's copywriting. The persuasive power of words that can turn a maybe into a definite yes! ✨

🎯 Target the Emotions, Score the Points

First rule of the game - aim for the feels. Ads that make you laugh, cry, or go 'awww', are the ones that stick around. It's not about selling a product, but an emotion. Remember that Nike ad? 'Just do it' isn't just a slogan, it's a battle cry! ➡️ Pro tip: When writing, think about how you want your reader to feel. Excited? Inspired? Nostalgic? Then choose your words accordingly.

🏅 Win with Benefits, Not Features

Fact: People care more about what something can do for them than what it is. So, instead of listing features, write about benefits. For example, instead of 'Our laptop has a 10-hour battery life' (Yawn 🥱), try 'Study, game, binge-watch, and still have battery to spare!' (Wow! 🤩). ❌ 'Our game has cool graphics' vs ✅ 'Immerse yourself in our lifelike gaming world'. Boom! It’s all about taking the reader on a journey, not a tech spec tour.

💡 Light Up their Curiosity

Everyone loves a mystery, right? So, why not use that in your copy? Teasers, questions, cliffhangers - they all spark curiosity and keep readers hooked. Here's a quick 1️⃣,2️⃣,3️⃣ guide: 1️⃣ Tease an exciting benefit (but don't give all the details). 2️⃣ Ask a thought-provoking question. 3️⃣ Promise more (and deliver!). Like a good game trailer, the goal is to make them want to know more.

🚀 Blast Off with Power Words

Power words are like cheat codes for copywriters. They give your copy an energy boost and make it more persuasive. Words like 'instant', 'exclusive', or 'limited' turn up the urgency, while 'you', 'free', 'guarantee', make your copy more appealing. There's a whole arsenal of these words, so choose wisely and use them strategically. Remember, with great power (words) comes great responsibility!

🔥 Ignite Action with the Right CTA

You’ve piqued their interest, you’ve wowed them with benefits, now what? You tell them what to do next. That's your Call to Action (CTA). A good CTA is clear, compelling, and easy to follow. 'Buy Now', 'Join Us', 'Get Started' - these are all CTAs designed to get you moving. So, don't forget to include a strong CTA in your copy because, at the end of the day, action is the name of the game.

Ready to level up your game? I'm here to help you score big with your words. Shoot me an email at kane@jacobfrost.com.au and let's unlock your copywriting power! Game on, Kane ‘Jacob Frost’ ✌🏼